* Communicating Emergency Preparedness: Strategies for Creating a Disaster Resilient Public. By Damon P. Coppola and Erin K. Maloney; published by CRC Press; available from ASIS, item #1849, 703/519-6200 (phone), www.asisonline.org (Web); 264 pages; $69 (ASIS members), $76 (nonmembers).
Communicating effectively is imperative in emergency response. Authors Damon Coppola and Erin Maloney, who are both communications consultants, understand how central communications are to disaster management. In this work, they explain important measures such as development of communication strategies, partnership planning, and launching a directed public awareness campaign to reach targeted populations.
The subtopics explored include the familiar subject of risk, as well as different means of guiding public behavior. The book draws on 16 different case studies to illustrate lessons learned from “boots on the ground” experience.
Communicating Emergency Preparedness is a solid read that provides substantive advice in a user-friendly format. This book is appropriate not only for communications professionals but also for government officials, emergency preparedness managers, risk consultants, and community leaders at all levels. For security professionals in particular, the book imparts the importance of determining what the message should be and how to convey it.
Reviewer: Brian M. Harrell, CPP, M.A., is manager of critical infrastructure protection at SERC Reliability Corporation, where he is charged with promoting the security of the bulk power system in the southeastern United States. He is a member of the ASIS International Business Practices Council and the Physical Security Council.