THE MAGAZINE

A Drooping Spam Law

The CAN-SPAM law was a flaccid defense against unwanted e-mail, according to antispam company Commtouch, which analyzed hundreds of millions of spam messages in the first half of this year. The statistics show that less than 10 percent of all unsolicited messages complied with that law, which requires each message to have a functioning return address, a postal address, a way for recipients to unsubscribe to future solicitations, a nondeceptive subject line, and a clear indication that the message is an advertisement or solicitation. The MOU is at SM Online.

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