THE MAGAZINE

Monitoring Social Media Use

By Holly Gilbert

For example, perhaps something that an employee tweets or posts in the company’s name or using the company’s network could create legal liability for the company in connection with charges of racial discrimination or sexual harassment, notes Brunetto.

Brunetto explains that EdgeWave Social blocks employees from posting unauthorized content on social media sites through integrated controls with built-in language detection features related to a number of predefined areas. This feature can be set to monitor both corporate and personal social media accounts accessed on any company owned or managed device from the internal network, whether a desktop, mobile device, laptop, or tablet. Organizations can add to or take away from the list of predefined detections depending on their specific needs and policies, and can even create new rules based on their own dictionary for text matching.

Brunetto says EdgeWave Social is not meant to monitor personal account activity outside of work. “The one area we’re not trying to reach is if it’s [the employee’s] own device on a public network, we’re really not worried about that so much,” he noted. “We are looking at anything where [a company has] a valid reason to be looking at it and putting in some policy.”
One benefit to EdgeWave’s blocking application is that it allows for a seamless end-user experience, keeping the person posting information within the social media site, unlike other applications that redirect them to sites outside the social media network.

“Some of the other solutions out there, they’ll give you a Web page, a block page, and now you’re kind of outside of Facebook,” he explains. “You have to go back, and you’re not in the same place. Or the block will be an error message. And those are really poor experiences.”

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