THE MAGAZINE

Strategies for Protecting Intellectual Property

By Stephanie Berrong

Criminal counterfeiting and piracy cost domestic companies an estimated $200 to $250 billion a year in lost revenues, according to a new publication from the U.S. Chamber of Commerce. The “IP Protection and Enforcement Manual” is designed to help businesses protect their intellectual property from this growing international threat.

The manual features case studies from 14 companies and provides strategies these companies are using to protect their creative assets. For example, Purdue Pharma LP, a privately held pharmaceutical company, employs multiple layers of security and works with law enforcement using RxPATROL, an online theft clearinghouse that it founded in 2003 to collect information on stolen pharmaceutical products across the country.

Another case study describes how NBC Universal uses a three-part strategy to face the challenges of digital theft: It provides the customer with a high-quality, legitimate source; it encourages infrastructure distribution companies to work with content companies to deter digital thieves; and it works with law enforcement to reduce or eliminate illegal activities.

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