The new Premium Badge Reel from J.A.M. Plastics of Burlington, Massachusetts, keeps ID cards facing forward at all times, so they are highly visible and easy to read. The reels accommodate multiple cards and feature an imprint area that is nearly twice as large as standard badge reels. They are available with different end fittings, including standard strap clips, card clamps, and key rings. They can feature either a slide or swivel back clip. Reels are available in a wide variety of solid and translucent colors and come with a lifetime guarantee.