Even though every business must ensure the continuity of its operations, top executives often don’t want to allocate the necessary financial and other support to make a program successful, according to business continuity professionals who spoke on a panel at a Gartner Security and Risk Management Summit in Washington, D.C. But continuity executives can improve their chances of getting funding by better demonstrating how continuity is important to the bottom line.
Management wants to see solid evidence, or metrics, on how business continuity is important to the business, said Marcus Pollock, chief of the Federal Emergency Management Agency’s Standards and Technology Branch. One way is to show its value in bidding for government contracts, where there is often a requirement to show how a business would continue when a disruption occurs.
It also helps to speak the language of business, said Roberta Witty, a Gartner vice president. Areas such as the supply chain and product fulfillment are familiar to many top executives, she said. So business continuity professionals should discuss continuity metrics as they relate to the reliability of product fulfillment, she said, and as they relate to any backup plans in case a third party were to have an incident such as a fire. Many executives “understand when they’re not meeting revenue numbers every quarter…so you can see how continuity examples can lead into a business conversation.
(Click here to continue reading "Continuity Program Buy-in," from our September 2012 issue)
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