NEWS

Travel Association Launches Grassroots Campaign for a Trusted Traveler Program

By Ann Longmore-Etheridge

The U.S. Travel Association is launching a national grassroots campaign to urge Congress to implement a trusted traveler program.

The "Be Trusted" campaign will include advertisements in newspapers and airports, social media, events at airports, an advocacy website, a toll-free number to connect travelers directly with members of Congress, and an online petition.

Last December, a poll conducted by the association revealed that three-quarters of air travelers believed that there were better ways to conduct air travel screening. Eight in ten supported the idea of a trusted traveler program to provide alternate screening measures for American citizens who had successfully passed a background check and other possible criteria. A majority of those surveyed wanted Congress to make this a top priority during the current legislative session.

That survey also led the association to conclude that if the hassels and difficulities air traveler's routinely face today were lessened without compromising security, that resulting additional trips by comsumers would result as much as $84 billion in increased revenues.

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