Published on Security Management (http://www.securitymanagement.com)
Popular Public Preparedness
By Marta Lawrence



    
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 Americans may have been laughing about preparedness when former DHS Secretary  Tom Ridge told everyone to stockpile duct tape.


 Americans may have been laughing about preparedness when former DHS Secretary Tom Ridge told everyone to stockpile duct tape, but after a rough hurricane summer, citizens are taking emergency readiness to heart. One sign of that is the number of visitors to www.ready.gov [1], the Web site for the Department of Homeland Security’s consumer-awareness outreach. Traffic increased from a monthly average of 6.9 million to more than 17 million visitors in late summer. 


 More than 42,000 brochures were downloaded from the Web site, nearly five times  the 2005 monthly average. Also, nearly 99,000 brochures were requested from the  campaign’s toll-free phone line.


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Marta Lawrence
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Source URL: http://www.securitymanagement.com/article/popular-public-preparedness

    
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[1] http://www.ready.gov